Think that producing a recruiting video for your company is optional? Think again. According to comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record. TalentWoo discusses 3 reasons why your company should consider incorporating a recruiting video into your overall hiring strategy:
(1) Three letters: C, T, and R. According to SocialMediaToday.com a study from aimClear showed that videos in universal search results have a 41% higher click-through rate (CTR) than plain-text results. No one reading your job posting on Monster.com? Consider layering a video marketing campaign on top of your existing employee referral and social recruiting program.
(2) The Rise of YouTube. YouTube has become the second largest search engine on the internet. Did you process what we just said? The SECOND LARGEST SEARCH ENGINE! This means that when a potential employee does does his or her research on your organization, they will first go to Google. Then they will look at your videos on YouTube, assuming you have any. Google reports that:
- Over 800 million unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
- In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
- 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- More than 50% of videos on YouTube have been rated or include comments from the community
Mark Robertson, Founder, ReelSEO states that “47 percent of IT professionals watch YouTube videos to research technology solutions.” If you are an employer that is currently hiring IT professionals, ask yourself this question: “What will potential employees learn about our corporate culture when they go to YouTube and type in my company name?”
(3) Dwelling in Possibility. “Video advertising increases engagement, doubling Dwell Time (the amount of time users engage with an ad) and increases Dwell Rate (the number of ad impressions leading to users engaging with an ad), by 20%.” [Eyeblaster data quoted by WebProNews]. You’ll really need to engage passive (i.e. currently employed) candidates for those difficult-to-fill jobs; a nicely worded job description simply may not be enough to hold someone’s interest long enough to find out what makes your company special.
If your company is looking for effective employer branding techniques, and ideas on how to incorporate video into a comprehensive online job marketing and social recruiting strategy, please contact TalentWoo today.