To advertise your company’s employment opportunities on major job boards like Monster.com or Careerbuilder.com costs hundreds of dollars per job posting. If you are a start-up, or a company on a budget that is trying to fill multiple positions, you may not be able to afford to market all your jobs in this fashion. So what can you do to advertise your company, create an employer brand, and spread awareness about your opportunities if you’re in this situation? TalentWoo discusses 5 creative recruitment advertising options (translation: FREE) to showcase your company:
Create a Facebook Fan Page for Recruiting:
Check out the nice job done by The United States Marine Corps. They have combined up to date news content, stories, and links to their recruiting office, all from their fan page.
Try a Pinterest Page:
What?! That’s right. One of the fastest growing online destinations, Pinterest now generates more than 1.7 billion page views per month, according to Business Insider. If you want to be seen as a forward-thinking, cutting edge company, inject your employer brand into this blossoming social media site. You’ll be perceived as creative, relevant, and a company that is pushing boundaries. Just google “recruiting on Pinterest” to get ideas on how to make your page sizzle.
This really is a no-brainer, but we’d thought we’d remind you of the cheapest, most effective way to SEO your employer brand and your job openings. Yes. We know it is time-consuming. But it is effective and it is free. If you don’t have time, consider going to sites like ELance or ODesk to find overseas contractors who can do this for a few dollars per hour.
Share On LinkedIn:
Have your employees share your job openings to their networks. Start conversations on LinkedIn discussion boards. Both of these options are free.
Upload a YouTube Video:
In a previous blog post we mentioned that YouTube is the second most used search engine on the internet. Not only is it a great way to SEO your employer brand, but its an inexpensive way to showcase your corporate culture, your company values, and bring to life your employer brand.
If your growing company is looking for inexpensive hiring solutions like Applicant Tracking Systems, social media recruiting, recruitment advertising, or online job board postings, please contact TalentWoo today. Our hiring consultants can customize a solution that helps your organization scale quickly, without the high costs of headhunting or staffing agency fees.