Scaling BTR Success via Strategic RPO Partnership
The Challenge
A fast-growing build-to-rent (BTR) platform pursued aggressive expansion: acquiring $2–3 billion of new communities and doubling its footprint from ~10,000 to 20,000+ homes in key Southeast and Texas markets. However, they had:
- No internal recruiting team to support their ambitious growth
- Urgent, high-volume staffing needs for build‑out, operations, and regional offices
- High-touch executive requirements, including property operations and acquisitions leadership
- The CEO’s newly appointed COO— a former CFO at a top-tier single-family rental platform and a repeat TalentWoo client—recognized the need for an RPO partner with scale and speed.
The Solution
TalentWoo became the exclusive, fully embedded recruiting team:
- Dedicated RPO support: 3 recruiters managing full life-cycle search
- Retained-fee model: premium delivery (with slight sliding scale) for scale and quality
- Proprietary professional network: confidential sourcing, blind to internal teams
- Flexible executive counsel: advising on org design, compensation, and structure
We executed across three mission-critical hiring tracks:
- Executive Search – Acquisitions, operations, finance leadership
- Rapid Field Staffing – Leasing, community management, maintenance at new developments
- Finance & Analytics Build – Controllers, analysts, and accounting roles for Miami HQ and new Atlanta office
Key Hires by Department…
Leasing & Community Management
Executive Leadership
Maintenance & Operations
Marketing
Finance & Accounting
Technology
Key Wins & Outcomes …
500%+ Staffing Boom:
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Full teams in place with 7–21 day fills ahead of each community’s lease-up
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VP-level roles filled in 45–90 days, including a high-impact VP, BTR Acquisitions with $250K base + bonus
Regional Launches Supported:
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Miami finance build-out, including controllers and senior accountants
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First Atlanta office staffing for analytics and operations
Strategic Advising: COO and SVP Operations credit TalentWoo as “invaluable” for shaping job structures (e.g. traveling community manager role)
High-Level Trust & Repeat Engagement:
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COO’s previous positive experience as CFO at a large SFR platform drove exclusive partnership
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TalentWoo involved in org decisions, pay benchmarking, and role evolution
Metric
- Executive-level fill time
- Rapid fill for field roles
- Roles placed with >$100K+ salary
- Regional teams launched
- Total hires since 2022
Result
- 45-120 days
- 7–21 days before each community’s activation
- Multiple hires, including $250K+ VP-level and Sr. Finance roles
- Miami finance + Atlanta analytics and operations wings
- 50 roles across verticals and regions
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